It’s hard to take Greenpeace seriously. They claim to want a productive dialogue with tuna companies about their “urgent concerns.” But at the same time they harass those companies with dozens of phone calls from activists at all hours of the day and night.

No doubt there is a dog-eared playbook that Greenpeace campaigners are using: “Step one. Call for dialogue. Step two, apply pressure to target companies by flooding their switchboard with phone calls.” The trouble is, nobody has switchboards anymore. The calls just go straight to voicemail where they just sit collecting digital dust.

Greenpeace’s steadfast refusal to update its 70s-era tactics illustrates how out of touch and unserious the organization has become.

The callers themselves know the exercise is pointless. Listen to this Greenpeace activist read from the script and then the instructions that accompany it without realizing the difference. These are the people companies are supposed to talk to about the hard science of sustainability?

If Greenpeace can’t take itself seriously, why should anyone else?