Never one to leave a fundraising opportunity un-exploited Greenpeace has seized on the, now famous, Shark Week in order to try to raises funds. This time the group is targeting canned tuna brands with unchecked rhetoric about shark bycatch. Its latest fundraising email tells would-be donors, “supporters like you have made great strides to protect sharks in the past few years.” What they omit from this solicitation is that the canned tuna brands support for the International Seafood Sustainability Foundation (ISSF) is where actual, not just fund raising, strides have been made.

It was this time last summer that ISSF co-sponsored the Fisheries Bycatch in Oceania: Assessment and Solutions Symposium that brought together experts on marine mammal and shark bycatch issues. World Wildlife Fund (WWF) was there with an overview of its Global Shark Action Plan’s goals and strategies. And there was a review of WWF’s International Smart Gear competition designed to spur development of technology that will cut down on bycatch.

Just last month ISSF was pushing for greater shark protection from the Inter-American Tropical Tuna Commission (IATTC) and a sample of their other efforts sees them working to protect 500,000 sharks in the Indian Ocean and producing bycatch mitigation handbooks for tuna boat captains.

Meanwhile, what’s Greenpeace doing? Trying to raise money off the backs of the very sharks they claim to care so much about. It’s classic Greenpeace.