Greenpeace is good at preaching to the choir. They love to tell their supporters what they think they want to hear. But Greenpeace’s latest video attacking canned tuna isn’t getting high marks from supporters who write the checks that underwrite the group’s gonzo activism.
The comment string on YouTube is full of criticisms like “childish,” “poor taste,” “disturbing,” “uninformative,” “disappointing,” and “propaganda.”
It doesn’t stop there. Other supporters commented that it was “time for something new” and that the video is “not worth forwarding.”
When YouTube viewers take the time to let you know they think your work is “a low-brow attempt to garner support” you know you’re out of touch with mainstream consumers—something we also demonstrated in the video we posted yesterday where we spoke to consumers who aren’t buying Greenpeace’s distortions about canned tuna.
In the U.S., Greenpeace’s tactics are recognized for what they are: cheap publicity stunts designed to raise money, not to protect the environment. There is no canned tuna crisis. Rather, it’s a vehicle created by Greenpeace that will only drive up the price of canned tuna and make it harder to find in your local grocery store.