grass·roots: the common or ordinary people, especially as contrasted with the leadership or elite of a social organization. The origin or basis of something; the basic or primary concept, rule, part, or the like.

Greenpeace’s new effort to harass tuna companies is anything but a grassroots effort. It’s a highly orchestrated, managed campaign that is entirely scripted by Greenpeace big wigs safely ensconced in their offices.

Take a look at how Greenpeace puppeteers don’t leave anything to chance. They even script how their minions are supposed to talk to their “friends and family.”

Greenpeace’s arguments about tuna are not backed up by real science and are the cornerstone of a fundraising campaign that for weeks has been urgently begging for tens of thousands of dollars. And now a “grassroots” effort is springing up… with of course the aid of corporate scripts that help supporters talk to people they already know.

Greenpeace has manufactured a crisis and now it’s manufacturing the outrage to go along with it.